On the menu, a creative copywriter specializing in everything food, from print to web, for both ad agencies and national brands.
Recent accomplishements: The Québec Maple Road Guide – 2013
The Québec Maple Road Guide – 2013
French writing of the 2013 Québec Maple Road Guide Clients: Agence MP1 and the Federation of Quebec Maple Syrup Producers (FPAQ)
Quebec Bakers Association Website
Research and French copywriting, Bread History and Nutrition Client: Boulangeries Québec and Über Agency Visit: boulangeriequebec.com
Cookbook: Kitchen Galerie
Cookbook copywriting in collaboration with the book’s two chefs, Mathieu Cloutier and Jean-Philippe Saint-Denis of Montreal’s Kitchen Galerie Restaurants
Christophe Morel Website
French copywriting of the chocolate maker’s website including all product descriptions, supervision and copy editing of English version. Visit morelchocolatier.com
“Et que ça saute” TV show
Recipe editor for TV show Et que ça saute website, a chef competition presented by Zone 3 on Québec’s V-TV
Book: Quinoa, 150 recettes simples et savoureuses
French proofreading of a recipe book on quinoa for Montreal publisher Les Éditions de l’Homme.
Cookbooks: 100 recettes pour toi mon coeur
Concept and contents development, selection of the book’s 10 participating chefs, coordination with publishing and nutrition teams, recipe selection and editing, copywriting. Publishers: Publications Transcontinental and Montreal Heart Institute Foundation
Chicken Producers of Quebec: Recipe Magazines 2011-2012
French copywriting, translation and recipe editing, Le poulet du Québec magazines, Collection Cuisine Locale 2011-2012 To download the magazines, click here.
Turkey Producers of Quebec: Recipe Magazines 2011-2012
French copywriting, translation and recipe editing of the 2011-2012 Magazines from the Turkey Producers of Quebec. To download the magazines, click here. Rédaction française, traduction et révision des recettes des magazines 2011-2012 pour Le Dindon du Québec. Pour télécharger les magazines, cliquez ici.
Quebec Turkey Producers Guides
French copywriting and contents recommendations for 3 guides by the Turkey Producers of Quebec, each targetting a different readership, i.e. consumers, butchers and food service specialists.
Lafleur Website: Special Theme Sections
Development of year-round theme sections for the Lafleur Website including name proposal, annual contents, research and French copywriting. To view the website, click here.
IGA/Sobeys Web & Mobile Sites: Wish For Wines
French copywriting, including research and contents proposal, of both the IGA website and mobile site. To visit the Website, click here. To visit the mobile site, from your smart phone, visit www.wishfor.mobi
Cookbook: À la bonne franquette
Concept and contents development, selection and sollicitation of 100 or so Quebec chefs, coordination with 16 tourism associations to secure copy fact check and photographic content, recipe editing and turnkey copywriting Publishers: Éditions Transcontinental
Québec Turkey Producers Radio Ad
Creative writing of a 30-second French radio ad with actor Martin Drainville, client: Les producteurs de volailles du Québec Click and listen: Dindon du Québec
Quebec Chicken Council Website
Copywriting and editing of website to reflect new 2010 kid platform Client: Le Poulet du Québec
Cookbook: 100 vedettes, 100 recettes, Centraide
Concept and contents development, recipe editing and turnkey copywriting Publishers: Publications Transcontinental, French CBC
IGA/Sobeys website – Artisan cheese launch
French copywriting, website Client: Launch of Artisan Cheese of Quebec Programme, Sobeys/IGA
M. Net Radio Ad
Creative writing of a 30-second French radio ad for Mr. Clean Magic Eraser, client: Procter & Gamble Click and listen: Radio Net
St-Hubert Truck Branding
French slogan for Rôtisseries St-Hubert delivery trucks, generic branding and new product launch in grocery
Yobaby Yogurts
Naming of new flavours: Itsy Bitsy Apricot, Vanilla Hug Client: Stonyfield Farm, Danone
Cookbook: Des kiwis et des hommes
Concept and contents development, interviews, recipe selection and editing, turnkey copywriting of cookbook En direct du marché, based on French CBC show Publishers: Novem, Radio-Canada
Gadoua MultiGo Bread
Brand name proposal for Gadoua MultiGo bread, French and English romance copy for packaging
Saputo Ad
French copywriting, full page ad in La Presse, Journal de Montréal and Journal de Québec dailies Brands: Saputo, Alexis de Portneuf, Fromagerie du Village 1860
Patak’s Naan Bread Packaging
Romance copy, original English and French translation for line of packagings
Procter & Gamble Advertorial
Contents development and turnkey copywriting for Jean Coutu Our Passion, Your Beauty magazine-flyer Brands: Cover Girl, Crest, Nice ‘n Easy, Olay
Aramark Light Box for Quebec Schools
Public health lighted displays for all Quebec high schools Client: Aramark Agency: Oblik Communications Design
Canal Évasion Media Invitation
Creative writing of the media invitation to the launch of Canal Évasion’s 2008 Fall Schedule
SITQ Golf Tournament Invitation
Creative writing of annual invitations and souvenir program for SITQ Golf Tournament — 2 Editions
Mondou In-store Signage
Creative writing for Eukanuba displays in all Québec Mondou pet stores Client: Procter & Gamble
Jean-Coutu In-store Signage
Slogan for Procter & Gamble’s men product section in all Québec Jean Coutu pharmacies
Petro-Canada TV Ad
Creative writing of Petro-Canada TV ad starring Dany Turcotte as Dany Verveine
Muzo Hotel Website
Partial French copywriting of website for Muzo Hotel, pet hotel and resort for urban cats and dogs Click and visit: http://hotelmuzo.com/
Weston Bakeries Website
Contents research and French/English copywriting of consumer website for Weston Moelleux Plus breads Click and visit: http://weston-bouger.com
Viandes St-Laurent Website
Tree structure, interviews and turnkey copywriting of corporate website Click and visit: http://www.lesviandesstlaurent.com/
Desco Website
Tree structure, interviews and turnkey copywriting of corporate website Click and visit: http://groupedesco.com/
VISA Business ePromotion
Contents development and French copywriting, Wine Passport ePromotion for VISA Desjardins Business cards
Minute Rice eNewsletter
Contents research and development, turnkey copywriting for the launch of new Minute Rice eNewsletter
Catelli Healthy Harvest eNewsletters
Contents research and development, turnkey copywriting for the launch of new Catelli Healthy Harvest eNewsletter
Crown Diamond POP
Slogans Le bonheur vient de l’extérieur and Le bonheur est fait de petits riens, part of Le Bonheur advertising platform for Crown Diamond
Maison des Futailles Neck Label
Lobster recipe development and promotional neck label for Maison des Futailles wine bottles
Gadoua Vitalité POP
Creative writing for Aimée. 7 ans. Pleine de Vitalité. store posters for Gadoua Vitalité breads Client: Weston Bakeries
Aramark Public Health Campaign
Slogan and copywriting, T’as le goût d’une virée santé? campaign for cafeteria service provider Aramark, posted in Québec high schools Agency: Oblik Communications-Design
ON gagne General Motors Promotion
Slogan, French adaptation of GM On Star promotion
Pogo Party to Go Promotion
French and English slogans, Conagra Pogo in-store promotion
PremiXXX Sales Sheet
French copywriting, slogans Partouze pour vos sens and Les shooters pour adultes consentants for PremiXXX cocktail mixers Client: Maison des Futailles
Gagnez votre propre maison Bonneville Promotion
Slogan for Procter & Gamble contest in collaboration with Les Saisons de Clodine TV show
Vachon Hawaii for 4 Promotion
Copywriting of packaging and contest microsite for Vachon brands Mae West, 1/2 Moon, Ah Caramel, Passion Flakie and Jos.Louis
Natrel Fine Dining Guides
Concept research and development, interviews and turnkey copywriting Coq d’argent Direct Marketing, Publicité Club de Montréal
Les Toqués de Natrel Gastronomy Contest
Registration Kit for chefs of fine dining establishments, promotional and advertising copywriting, radio ads, Awards Gala speeches and competition coordination at ITHQ 3 Editions in total
Pom Grill Cheese Booklet
Research, French copywriting and recipe editing Client: Meilleures Marques
La Ronde Halloween Booklet
French copywriting of the Halloween booklet and Guest Kit to La Ronde International des Feux Shows
Stone Lizard School Uniform Catalog
French corporate signature and creative copywriting for the launch of the new school uniform collection signed by Québec designer Ève Gravel
VISA Desjardins Direct Marketing
French copywriting of DM booklet for the launch of VISA Desjardins new smart card
Country Harvest Booklet
Contents development and original English copywriting (kindly edited by Toronto agency!) of healthy living booklet
Gadoua Vitalité Booklet
Contents research and turnkey copywriting Client: Weston Bakeries
Crown Diamond Home Design Booklets
Contents development and turnkey copywriting, Home Decoration series, paint sample kits, POP materials, etc.
Cordon-Bleu (USA) Ad
Original English copywriting of B2B ad for Cordon Bleu-Tomasso private label
2008 Lis avec moi Event
Slogan Tout un monde à te raconter for the Festival de littérature jeunesse (Children Literature Festival)
Gadoua Vitalité Advertorial Series
Topics proposal, contents development and turnkey writing for a series of 10 advertorials in Chatelaine magazine Client: Weston Bakeries
Fat Free Activia Launch
Creative pitch: Dot the i in the Activia logo with 0% Client: Danone
Natrel Ultra’Cream Packagings
Romance copy for full line Natrel Ultra’Cream products: 10%, 15%, 35%, Custard Cream
Pasta Romana Packagings & Brochures
French copywriting of corporate brochures, romance copy of full product line
Naya Waters Bottles (USA)
English slogan From Canada, where water springs eternal for all US Naya bottles Client: Danone
Crème d’aujourd’hui Magazines
Original concept development, contents research, interviews and turnkey article copywriting 3 issues Clients: Natrel, La Crème (Quebec Milk Producers)
Métro Irresistible Magazine
Contents development and article copywriting of Christmas Issue for Metro Grocery
T’es à mon goût Newsletter
Concept development, contents research and turnkey copywriting, Aramark Newsletter distributed in Quebec high schools Creation of cartoon characters: Omégars-3, Meuh and Veg
Chocolat Magazine Article
Copywriting of an article on how to transform a side table 3 ways Magazine Chocolat, Éditions Rogers
Delectable Magazine
Original concept and contents development for 4 issues, interviews and turnkey article copywriting Publisher: Novem
Les Saisons de Clodine Cookbook & Magazines
Editor-writer for magazines and a cookbook derived from Les Saisons de Clodine TV show, seasons 2003 to 2006 Editorial and intro writing, TV self-promo spots, contents editing Collections Cuisine, Fleurs Déco and Brico-Déco, Special Christmas issues, best-of cookbook Publishers: Novem, TVA
Qu’est-ce qu’on mange? Cookbook
Recipe editing and descriptive copywriting, Qu’est-ce qu’on mange ? Volume 2 cookbook Publishers: Communiplex, Cercles de Fermières du Québec
Aladdin Pita Bread Packagings
Romance copy, tips and quick recipes for the full line of Montréal Pita and Aladdin bread packagings
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