
On the menu, a creative copywriter specializing in everything food, from print to web, for both ad agencies and national brands.
Recent accomplishements: The Québec Maple Road Guide – 2013
Creative writing of a 30-second French radio ad with actor Martin Drainville, client: Les producteurs de volailles du Québec Click and listen: Dindon du Québec
Creative writing of a 30-second French radio ad for Mr. Clean Magic Eraser, client: Procter & Gamble Click and listen: Radio Net
French slogan for Rôtisseries St-Hubert delivery trucks, generic branding and new product launch in grocery
French copywriting, full page ad in La Presse, Journal de Montréal and Journal de Québec dailies Brands: Saputo, Alexis de Portneuf, Fromagerie du Village 1860
Contents development and turnkey copywriting for Jean Coutu Our Passion, Your Beauty magazine-flyer Brands: Cover Girl, Crest, Nice ‘n Easy, Olay
Public health lighted displays for all Quebec high schools Client: Aramark Agency: Oblik Communications Design
Creative writing of Petro-Canada TV ad starring Dany Turcotte as Dany Verveine
Slogan and copywriting, T’as le goût d’une virée santé? campaign for cafeteria service provider Aramark, posted in Québec high schools Agency: Oblik Communications-Design
Original English copywriting of B2B ad for Cordon Bleu-Tomasso private label
Slogan Tout un monde à te raconter for the Festival de littérature jeunesse (Children Literature Festival)
Topics proposal, contents development and turnkey writing for a series of 10 advertorials in Chatelaine magazine Client: Weston Bakeries
Creative pitch: Dot the i in the Activia logo with 0% Client: Danone