IGA Local Produce Campaign

mangezqciga

Alimentsquebec1IGA

alimentsqc2IGAalimentsqc3IGA

Creative brainstorm of IGA Aliments du Québec (Québec Fruit & Vegetable) campaigns including magazine ad, POP, yearly taglines, interviews with more than 30 local producers, and original research and website copy presenting fruits and vegetables individually: profile, uses, nutrition, gourmet tips, storage info, etc.