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New Product Alert! Fleury Michon

April 6, 2013

A couple of years ago, I worked on the Olida Express account for a Montreal advertising agency. And Olida belongs to Fleury Michon, which is how I came to learn of this brand ubiquitous in France. Then, because it’s a small world, I was recently invited to the launch of Fleury Michon’s ready-to-eat line in [...]

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Healthy cooking: The Montreal Heart Institute Cookbook

May 6, 2012

It was the kind of challenge I relish: convince 10 of Quebec’s top chefs to play the healthy card by creating gourmet recipes for the Montreal Heart Institute and the nutritionists at its EPIC Centre. A unique cookbook that could also serve to raise funds for the Institute’s well-respected and much-needed Foundation.     The [...]

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Cookbooks: 100 recettes pour toi mon coeur

April 21, 2012

  Concept and contents development, selection of the book’s 10 participating chefs, coordination with publishing and nutrition teams, recipe selection and editing, copywriting. Publishers: Publications Transcontinental and Montreal Heart Institute Foundation

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La Presse: We make the 2010 year in review

September 30, 2011

    In January 2011, Québec daily La Presse asked leading chefs their take on the year past as well as upcoming trends. What did they eat and read, what would they be cooking next? Thank you to chef-owner Danny St-Pierre of Auguste in Sherbrooke for singling out the meatloaf he graciously offered the readers [...]

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Québec is cooking: A 50-year-old meatloaf recipe!

January 29, 2011

It’s the Deluxe Edition printed in 1975. The only cookbook my mother owned, that and a Five Roses Flour spiral guide. It’s covered in plastic wrap like my old school books, most probably the victim of a back-to-school afternoon of textbook-covering frenzy that got out of hand. The title is an indicator of the times: [...]